Saving the World from the Bottom Up
After slugging it out on a cause marketing project at work, I’ve been taken away by how much change a non-profit can make on the world. I’ve also noticed that it always seems like saving the world is a grassroots effort instead of an initiative taken on by large powerful institutions such as governments and businesses that have the resources to make large-scale impact. Sure, a business could sponsor or donate to a cause, but it’s a relatively small amount.
There’s probably a conclusion in here about the inertia of government and the inherently evil nature of capitalism, but that not very interesting. What interesting is that it feels like it has become the responsibility of the individual to clean up the messes that large institutions make or issues that they are incapable of solving. What I think was wrapped up as our civic duty has now been exposed as the large institution’s incompetence, eroding the trust and confidence that we used to have in our government and businesses’ to get things done.
Perhaps that’s why open source and crowdsourcing have become such a force. But what seem to be different now is that these individuals don’t work underneath or in service of the institutions. If you want to draw a chart that illustrates power dynamics, the individual would be on par with the institutions. It’s a wonderfully empowering thought tinged with a bit of cynicism only because of what I think inspired this situation.