New Media Again

I think MAGE left an interesting thought on my last post about new media – “now. As slow as media companies have been to use the new media, business have been slower to understand it,” – that got me thinking about media companies in general.

I agree that media companies are slow about using new media. We had Tata Sato of Mindshare visit our class this semester and the question of new media came up. And if I remember correctly, her response to it was that they don’t do anything that hasn’t been proven to work. One reason why media companies are making a killing is because they have the greatest handle on metrics and ROI – something clients love hearing about. I think the problem with new media is that there are no established case studies that the media company can use to make the suggestion to their clients.

Some of the shops that can get away with making new media recommendations are more creative or innovation types of companies. Or simply companies that create things, not messaging – Anomaly, Zeus Jones, Poke, etc. Those things that they create go on to become a media channel of sorts. And I say “media channels of sorts” because I know some agencies prefer to create tools or useful experiences where no content is being delivered.


Tags: , , ,

5 responses to “New Media Again”

  1. Dreandwrarl says :

    free download nokia ringtones
    Only site

  2. intindjen says :

    free download nokia ringtones
    Only site

  3. clelcovonella says :

    free download nokia ringtones and Free nokia tunes
    Only site

  4. Injennaswence says :

    Good evening
    Let me introduce you to new search engine erotic content. The best content
    Few examples: free gay male video clip gay korean is jodie foster gay alaska gay ketchikan breaking lesbian submissive
    The system can find anything, but it is good to find erotic content
    At the end of more examples: gorgeous gay man brief gay man gay angers
    Try it yourself

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: