Branded Entertainment From the 80s
There has been a lot of talk at school about reaching consumers through multiple touchpoints outside of advertising. One of those touchpoints is through branded entertainment. I remember a couple months ago there was buzz about CP+B writing a movie and even today, Martin is doing a sitcom in both situations everyone is up in arms about it. However, it appears Microsoft beat them to it – twenty years ago. This is a video they sent to retailers to explain the benefits of Windows 386. Watch the whole thing to get the payoff.