Branded Entertainment From the 80s

There has been a lot of talk at school about reaching consumers through multiple touchpoints outside of advertising. One of those touchpoints is through branded entertainment. I remember a couple months ago there was buzz about CP+B writing a movie and even today, Martin is doing a sitcom in both situations everyone is up in arms about it. However, it appears Microsoft beat them to it – twenty years ago. This is a video they sent to retailers to explain the benefits of Windows 386. Watch the whole thing to get the payoff.

http://video.google.com/videoplay?docid=4915875929930836239

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: