Watch Hip Hop Enslave the Masses
Over the weekend a classmate was telling me about hip hop in the South. He was alluding to the localization of hip hop and how it serves the different communities around it. It made sense at first, but I still don’t buy it.
Hip hop about booty shaking goodness is not a speciality of the South. They’re just repackaging the same ideas and themes from commercialized hip hop. But as my classmate was pointing out, people who listen to this music have crappy jobs and they don’t want to listen to stuff about social issues and justic because they live it already.
I can understand the situation, but I won’t accept it.
Consider the influence hip hop is wielding: people have no money, but they listen to songs about money, and then they go spend money that they don’t have. Hip hop is so shamelessly commercialized that nobody owns it anymore because they’re all working for the dollar. All rappers want to blow up so they let the market dictate what they’re going to do. Likewise, if the market dictates the message, then it dictates the people who receive it as well.
This is why hip hop is dead. It has become a tool that corporations use to make money and maintain the socio-economic status quo. So, if we are still talking about localization of hip hop, they yes, I would say it’s been cosmetically localized across the entire nation.