Tips from Alumni of the Adcenter #10
I hope a planner can do a lot of background research and just give me simple insights back. Also I like to have planners in brainstroming but you gotta let the creatives feel like they have the last say. I don’t like planners who overpower the group with their jargon. Hm… try not to think of yourself as a planner but as a creative who plans. Who you? You can do all your stuff but when you are with the creatives just provide all you’ve learned through simple communication. Also stay from start to finish.