Calling All Communication Strategists!
When I got that email about the curriculum change, I held back from posting a knee jerk reaction about it. After a couple of days of thought, I’ve concluded that yes, this will be a good thing because it means I will kick more ass and will have the ability to apply for two times as many jobs as before. But the bad thing is who the heck knows what a Communication Strategist is?
I got an email from someone recently who is looking for an account planning job in Seattle because the small town shops don’t respect or use this role. His example of a small town was Dallas!
So my concern is while this is an innovative position and is totally cutting edge, will the agencies keep up? Will they appreciate it? Will agency recruiters know what to do with me when I tell them I studied communication strategy?
Even the web has conflicting definitions for a communication strategist:
“They’ve looked hard at the way companies use language and the results they achieve, and they’ve sought out new ways of making language work better for their clients. That may involve introducing new forms of communication (migrating paper-based memos to email, for example) or it may mean running poetry workshops in law firms, to improve personal communication skills.” From the Writer, first result on Google when you search for “communication strategist”.
The rest of the results introduce guys with experience that seem to skew towards internal corporate communications and not advertising. I checked Advertising Age and found nothing. I checked Russell Davies’ blog and nothing. I checked the Brand New blog and nothing. Not even Rm116 has anything on it.
Maybe the Adcenter is launching a super sweet (possibly super stealthy) word of mouth campaign amongst industry folk so they know what do with us when we get out.