changes brewing at adcenter

we got an email from Rick Boyko, Managing Director, about how they’re combining the strategy and creative media planning tracks: 

“So when you arrive in August, we will be putting the two tracks together for the first time.  This is exciting as it breaks down the existing silos and offers a new model of planner, which we are now calling a Communications Strategist. In this world, you will be the person who helps find new ways to communicate ideas with people.  You will explore brand concepts and how they relate to the cultures they serve.  You will study people and the messages that they are most interested in hearing, You will invent creative media strategies that can be employed to connect your ideas to people. Ultimately, your role as a Communications Strategist is to combine content + contact + context.

As a Communications Strategist, you will find your world to be an ever-changing landscape all centered around creative idea-making.  Beginning in the fall, you will find the Adcenter curriculum to be a challenging mixture of all three of the areas that I have discussed. When you graduate, you will be prepared to enter into strategic planning for an ad agency or an internal planning department for a corporation or you will be able to enter into a media company as a creative media strategist.”

Advertisements

6 responses to “changes brewing at adcenter”

  1. htan21 says :

    hey nien, how did you add your dna test to your about page? I could only add the link but not the script. Sorry this has nothing to do with your post lol.

  2. Oakie says :

    Hi Nien, the changes are exciting and interesting. Moreover, the way forward is more challenging. Glad to hear it. Thanks

  3. Luther says :

    Cool blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements would really make my blog
    stand out. Please let me know where you got your theme.
    Many thanks

  4. kfz leasing ohne schufa says :

    I like what you guys are up too. This kind of clever work and reporting!
    Keep up the amazing works guys I’ve added you guys to my personal blogroll.

  5. Sean says :

    Appreciating the hard work you put into your site and in depth information you provide.
    It’s nice to come across a blog every once in a while that isn’t the same unwanted rehashed material.

    Wonderful read! I’ve bookmarked your site and I’m adding your
    RSS feeds to my Google account.

  6. Emile says :

    You are so cool! I don’t suppose I have read through something like this before. So wonderful to discover somebody with some genuine thoughts on this subject matter. Really.. thank you for starting this up. This web site is something that’s needed on the web, someone
    with a little originality!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: